Elizabeth Arden Beautiful Color Grand Entrance Mascara 7ml - Black

Expect instant length, curl and plush definition that wears beautifully all day. A vitamin-rich Lash Building Complex grips like a magnet for amplified volume and lift, olive and rice bran esters help condition for soft, healthy-looking lashes, and carnauba esters support a longer-looking fringe. In brand testing, users saw up to an 80% increase in lash length and volume with a 162% curl boost, and most agreed it created a dramatic lash effect; the brush’s alternating discs and conical bristles catch even tiny lashes for a clean, clump-free finish.

Rotate the curved side of the brush to cradle lashes at the base, then wiggle and sweep upward to build volume; flip the wand to lift through the mid-lengths and finish with the straight edge to separate and lengthen, using the tip to detail outer corners and lower lashes. Layer as desired for extra intensity, allowing each coat to set for a smudge-resistant, water-resistant result.

Water/Aqua/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire De Candelilla, Alcohol Denat., Triethanolamine, Glycerin, Acacia Senegal Gum, Propylene Glycol, VP/VA Copolymer, Aminomethyl Propanediol, Ascorbyl Palmitate, Biotinoyl Tripeptide-1, Cyclohexasiloxane, Ethylhexylglycerin, Hydrolyzed Ceratonia Siliqua Seed Extract, Panthenol, Polyvinyl Alcohol, Talc, Zea Mays (Corn) Starch, Chlorphenesin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate. May contain/Peut contenir (+/-) Iron Oxides (CI 77491, CI 77492, CI 77499).

This mascara is marked vegan on the brand’s product page and arrives from a company that publicly states it does not conduct animal testing and uses advanced non-animal methods to assess safety, while selling in many markets worldwide with differing regulations; the parent company also publishes annual Modern Slavery Act statements outlining supply-chain due diligence. It’s a performance-first, water-resistant black mascara with a considered approach to ethics and responsibility.

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