Max Factor Colour Elixir Lip Liner 1.2g - 20 Plum Pass

This lip liner provides precise definition while intensifying and extending the wear of lip products. The 20 Plum Pass shade offers a vibrant, deep plum tone that adds sophistication and pairs beautifully with berry, nude, or bold lipstick shades. Its smooth, blendable texture ensures comfort and easy application, while the formula helps to lock in colour, keeping lips defined and flawless throughout the day.

Outline the natural lip shape with short, light strokes to create a defined base. For longer-lasting wear, fill in the entire lip with the liner before applying lipstick or gloss. Reapply as needed to maintain a sharp, bold finish.

This lip liner is formulated with a blend of waxes, emollients, and pigments to deliver smooth application, precision, and long-lasting definition. It contains hydrogenated coco-glycerides, hydrogenated soybean oil, hydrogenated cottonseed oil, ozokerite, cera alba (beeswax), euphorbia cerifera (candelilla) wax, copernicia cerifera (carnauba) wax, and stearyl heptanoate, which create a creamy yet stable texture that glides easily and sets firmly to prevent smudging. Tocopherol (vitamin E) provides conditioning benefits, while pigments including iron oxides (CI 77491, CI 77492, CI 77499), red 7 lake (CI 15850), and titanium dioxide deliver the deep plum shade with precision and intensity. Silica and talc contribute to a soft, even finish, and preservatives such as phenoxyethanol and ethylhexylglycerin maintain safety and stability. Together, these ingredients ensure the liner provides rich colour payoff, seamless definition, and long-lasting wear.

The Colour Elixir Lip Liner collection reflects Max Factor’s heritage of innovation in beauty. The 20 Plum Pass shade showcases this commitment by combining rich pigmentation with professional precision, giving makeup lovers the perfect tool to create defined, expressive lips with ease.

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