Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 50 Coffee

This lipstick combines the high-impact colour of a matte with the comfort of a creamy, velvet-soft texture. The 50 Coffee shade provides a chic brown tone that flatters a wide range of skin tones, making it a versatile choice for those seeking a modern nude or bold accent. Its formula is designed for smooth application and long wear, while conditioning properties keep lips supple. The matte finish enhances definition without shine, creating a sophisticated and lasting effect.

Apply directly to lips from the bullet, beginning at the cupid’s bow and sweeping outward for precise coverage. Pair with a complementary Max Factor lip liner to enhance definition and prolong wear. Reapply as needed to maintain colour depth and a flawless velvet-matte finish.

This lipstick is formulated with a combination of emollients, waxes, and pigments to create a smooth velvet-matte finish that remains comfortable on the lips. It includes ricinus communis (castor) seed oil, cera alba (beeswax), ozokerite, euphorbia cerifera (candelilla) wax, copernicia cerifera (carnauba) wax, lanolin oil, isopropyl myristate, and cetearyl alcohol, which together provide a creamy texture and conditioning effect. Pigments such as mica, titanium dioxide, and iron oxides (CI 77491, CI 77492, CI 77499) deliver the deep coffee-brown colour and soft radiance, while silica and talc contribute to the soft-focus matte finish. Dimethicone enhances glide and wearability, and preservatives including phenoxyethanol and ethylhexylglycerin ensure stability and product safety. This carefully balanced blend ensures intense colour payoff, a velvety matte look, and long-lasting comfort.

The Colour Elixir Velvet Matte Lipstick line reflects Max Factor’s focus on creating high-performance formulas that merge bold glamour with everyday wearability. Coffee epitomises this vision by delivering a rich brown shade with a velvety matte texture, offering a balance of impact and comfort.

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