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Most Wanted

Meet Most Wanted: the shortlist of best-selling, top-rated essentials our community buys on repeat. From glow-boosting skin care and make up must-haves to frizz-taming hair care, mood-lifting fragrance and everyday wellness picks, this is where your favourites and new icons live. Looking for more? Dive into editor reviews, routines and trend round-ups on COSME Magazine.

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5072 products

Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 84 Soft Toffee
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 84 Soft Toffee Sale price£11.66 GBP

1 color available

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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 78 Warm Honey
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 78 Warm Honey Sale price£11.66 GBP

1 color available

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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 77 Soft Honey
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 77 Soft Honey Sale price£11.66 GBP

1 color available

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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 64 Rose Gold
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 64 Rose Gold Sale price£11.66 GBP

1 color available

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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 44 Warm Ivory
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 44 Warm Ivory Sale price£5.96 GBP

1 color available

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Max Factor Facefinity All Day Flawless 3 in 1 Foundation 30ml - 33 Crystal Beige
Max Factor
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Max Factor Facefinity All Day Flawless 3 in 1 Foundation 30ml - 33 Crystal Beige Sale price£5.17 GBP

1 color available

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Max Factor Facefinity All Day Concealer 7.8ml - 50
Max Factor
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Max Factor Facefinity All Day Concealer 7.8ml - 50 Sale price£8.33 GBP

1 color available

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Max Factor Facefinity All Day Concealer 7.8ml - 40
Max Factor
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Max Factor Facefinity All Day Concealer 7.8ml - 40 Sale price£8.33 GBP

1 color available

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Max Factor Facefinity All Day Concealer 7.8ml - 10
Max Factor
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Max Factor Facefinity All Day Concealer 7.8ml - 10 Sale price£8.33 GBP

1 color available

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Max Factor Excess Intensity Longwear Eyeliner 05 Silver
Max Factor
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Max Factor Excess Intensity Longwear Eyeliner 05 Silver Sale price£8.33 GBP

1 color available

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Max Factor Divine Lashes 24H Waterproof Mascara 9ml - Black
Max Factor
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Max Factor Divine Lashes 24H Waterproof Mascara 9ml - Black Sale price£10.83 GBP

1 color available

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Max Factor Creme Puff Foundation 21g - #42 Deep Beige
Max Factor
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Max Factor Creme Puff Foundation 21g - #42 Deep Beige Sale price£8.33 GBP

1 color available

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Sold outMax Factor Creme Puff Blush 1.5g - 55 Stunning Siennablob
Max Factor
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Max Factor Creme Puff Blush 1.5g - 55 Stunning Siennablob Sale price£8.33 GBP

1 color available

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Max Factor Creme Puff Blush 1.5g - 35 Cheeky Coral
Max Factor
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Max Factor Creme Puff Blush 1.5g - 35 Cheeky Coral Sale price£5.96 GBP

1 color available

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Max Factor Coulor Elixir Matte Lipstick 3.5g - 65 Raisin
Max Factor
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Max Factor Coulor Elixir Matte Lipstick 3.5g - 65 Raisin Sale price£6.82 GBP

1 color available

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Max Factor Contouring Stick Eyeshadow 1.4 - Forest Green + Bronze Moon
Max Factor
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Max Factor Contouring Stick Eyeshadow 1.4 - Forest Green + Bronze Moon Sale price£3.54 GBP

1 color available

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Max Factor Contouring Stick Eyeshadow 1.4 - Bronze Moon + Pink Gold
Max Factor
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Max Factor Contouring Stick Eyeshadow 1.4 - Bronze Moon + Pink Gold Sale price£3.08 GBP

1 color available

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Max Factor Contouring Stick Eye Shadow 5ml - 001 Bronze Moon Brown
Max Factor
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Max Factor Contouring Stick Eye Shadow 5ml - 001 Bronze Moon Brown Sale price£6.63 GBP

1 color available

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Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 55 Desert
Max Factor
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Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 55 Desert Sale price£7.49 GBP

1 color available

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Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 50 Coffee
Max Factor
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Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 50 Coffee Sale price£7.49 GBP

1 color available

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Max Factor Colour Elixir Soft Matte Lipstick 4ml - 40 Soft Berry
Max Factor
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Max Factor Colour Elixir Soft Matte Lipstick 4ml - 40 Soft Berry Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 60 Mauve
Max Factor
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Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 60 Mauve Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 25 Blush
Max Factor
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Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 25 Blush Sale price£7.49 GBP

1 color available

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Max Factor Colour Elixir Lipstick 4g - 110 Rich Raspberry
Max Factor
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Max Factor Colour Elixir Lipstick 4g - 110 Rich Raspberry Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Lipstick 4g - 035 Subtle Orchid
Max Factor
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Max Factor Colour Elixir Lipstick 4g - 035 Subtle Orchid Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Lipliner 10g - 055 Red Poppy
Max Factor
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Max Factor Colour Elixir Lipliner 10g - 055 Red Poppy Sale price£4.99 GBP

1 color available

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Max Factor Colour Elixir Lipliner 10g - 030 Mauve Moment
Max Factor
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Max Factor Colour Elixir Lipliner 10g - 030 Mauve Moment Sale price£4.99 GBP

1 color available

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Max Factor Colour Elixir Lipliner 10g - 005 Brown N Nude
Max Factor
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Max Factor Colour Elixir Lipliner 10g - 005 Brown N Nude Sale price£4.99 GBP

1 color available

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Max Factor Colour Elixir Lip Liner 1.2g - 20 Plum Pass
Max Factor
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Max Factor Colour Elixir Lip Liner 1.2g - 20 Plum Pass Sale price£3.67 GBP

1 color available

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Max Factor Colour Elixir Lip Liner 1.2g - 00 Universal
Max Factor
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Max Factor Colour Elixir Lip Liner 1.2g - 00 Universal Sale price£4.99 GBP

1 color available

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Max Factor Colour Elixir Lip Gloss 9ml - 035 Baby Star Coral Cushion
Max Factor
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Max Factor Colour Elixir Lip Gloss 9ml - 035 Baby Star Coral Cushion Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 40 Regale Burgndy
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 40 Regale Burgndy Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 35 Blooming Berry
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 35 Blooming Berry Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 30 Chocolate Nectar
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 30 Chocolate Nectar Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 25 Floral Ruby
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 25 Floral Ruby Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 20 Indulgent Coral
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 20 Indulgent Coral Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 10 Honey Rose
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 10 Honey Rose Sale price£8.33 GBP

1 color available

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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 05 Honey Nude
Max Factor
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Max Factor Colour Elixir Honey Lacquer Lip Gloss 3.8ml - 05 Honey Nude Sale price£8.33 GBP

1 color available

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Max Factor Brow Revival Densifying Brow Mascara 4.5ml - 005 Black Brown
Max Factor
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Max Factor Brow Revival Densifying Brow Mascara 4.5ml - 005 Black Brown Sale price£7.49 GBP

1 color available

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Max Factor Brow Revival Densifying Brow Mascara 4.5ml - 003 Brown
Max Factor
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Max Factor Brow Revival Densifying Brow Mascara 4.5ml - 003 Brown Sale price£8.33 GBP

1 color available

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Max Factor Brow Highlighter Pencil 4g - #001 Natural Glaze
Max Factor
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Max Factor Brow Highlighter Pencil 4g - #001 Natural Glaze Sale price£4.99 GBP

1 color available

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Max Factor Brow Fiber Eyebrow Pencil 1.8g - 005 Rich Brown
Max Factor
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Max Factor Brow Fiber Eyebrow Pencil 1.8g - 005 Rich Brown Sale price£2.96 GBP

1 color available

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VeganSt.Tropez Self Tan Purity Bronzing Gel 200ml
St. Tropez
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St.Tropez Self Tan Purity Bronzing Gel 200ml Sale price£26.67 GBP
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VeganSt Tropez Velvet Luxe Tan Applicator Mitt
St. Tropez
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St Tropez Velvet Luxe Tan Applicator Mitt Sale price£5.00 GBP
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VeganTangle Teezer X Puma Compact Styler Detangling Hair Brush - Neon Yellow
Tangle Teezer
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Tangle Teezer X Puma Compact Styler Detangling Hair Brush - Neon Yellow Sale price£11.67 GBP
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VeganTangle Teezer Compact Styler Detangling Hair Brush - Rainbow Galore
Tangle Teezer
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Tangle Teezer Compact Styler Detangling Hair Brush - Rainbow Galore Sale price£14.17 GBP
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VeganShea Moisture African Black Soap Bamboo Charcoal Purification Masque 354ml
Shea Moisture
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Shea Moisture African Black Soap Bamboo Charcoal Purification Masque 354ml Sale price£10.83 GBP
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Kiehl's Ultra Facial Cream 50ml
Kiehl's
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Kiehl's Ultra Facial Cream 50ml Sale price£30.83 GBP
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